About

The Diamant founder Aksel Gresvig was a racing cyclist and founded the company in 1901. His vision was take sporting activity to the people. This philosophy has been continued by his successors with a focus on lightweight products, with high specification componentry for the best possible price. Diamant quietly developed it’s own fat bikes independently of the Alaskan scene (Norway has a lot of snow!) and this has lead to a 8th generation of fatbikes based on designs that are tried and tested.